At first, Margaret Leflore’s parents
didn’t quite catch on to the kind of force they
were dealing with when they told their 15-year-old
daughter she would not be allowed to date any boy more
than two years older than she was.
The problem? The only boy she wanted to date was four
years older — Fred Carl.
“We all know how creative Freddie is,”
said Margaret Carl, 54, who has been married to the
Greenwood entrepreneur for nearly 37 years.
“There’s no telling him no.”
The man who would eventually form Viking Range Corp.,
launch a global revolution in residential kitchen
design, provide jobs for well over a thousand people and
lead the economic and, many say, cultural resuscitation
of his Delta hometown would first have to charm a set
of concerned and highly protective parents.
Growing up in the same neighborhood, Fred and Margaret
were always aware of each other, but it wasn’t
until Fred saw Margaret at Leflore Bowling Lanes when
they were out with other people that Fred expressed an
interest in dating the pretty brunette.
Would she see him? He sent a friend of his to ask a
friend of hers. “Well, he does have pretty
eyes,” she thought.
But they still had to work around that age problem.
“Freddie would have a friend who was one or two
years older than I was pick me up for a date, and
we’d meet at Lackey’s or Giardina’s
(on West Park Avenue) and make the swap,” she
explained. At the end of the evening, they’d
switch back, and the boy who had picked her up would
deliver her back to her parents’ house.
The nights when the friend didn’t show up to
complete his responsibilities were a little more
complicated, Margaret said.
“There were a few times Freddie had to take me
home, so he would just barely slow the car down enough
to let me jump out.”
When she was 16, she told her parents the truth,
letting them know the two were serious about each other
and wanted to marry, and they relented.
In those uneasy days of the war in Vietnam, when all
males age 18 and over had to register for the draft and
be assigned a draft number based on their birthday,
Fred’s draft number was four. If he was drafted,
which was almost a certainty with a number that low, the
young couple was sure he’d be sent to Vietnam.
“He joined the Naval Air Reserve in Millington
(Tenn.),” Margaret said. “After training,
most of the other guys got assigned to ships. Freddie
got Iceland! Iceland? Where was that?”
The assignment came with good news, though. Although
service wives could not be with their husbands who were
assigned to ships, they could often go with those
assigned to countries. The couple could be together
after they were married.
Fred began serving his time; Margaret graduated from
Greenwood High School in May 1970; they were married in
July. Margaret joined Fred in Iceland for the final year
of his 22-month tour of duty there.
On their return home, college became a priority for
both. Margaret enrolled at Mississippi Delta Junior (now
Community) College in Moorhead and earned an associate
degree in nursing in 1974. While Fred earned his degree
in business from Delta State University, Margaret became
a doctor’s office nurse.
For the next several years, Margaret worked as a nurse
while the couple lived in Starkville, Oxford and
Jackson, as Fred studied architecture and city planning
and worked in construction. Margaret acquired experience
and training as an intensive care unit (ICU) nurse in
Starkville, an operating room (OR) nurse at St.
Dominic’s in Jackson and an OR, ICU and recovery
room nurse at the hospital in Oxford.
In November 1976 in Oxford, while she was expecting
their son, she experienced what she thought was labor.
It turned out to be a kidney infection, and she was
hospitalized.
Once it was determined that the problem was not labor,
Fred and other family members who had gathered for the
birth left the hospital.
After they were gone, of course, Margaret went into
labor.
In that era without cell phones, she had some
difficulty reaching Fred, but eventually he was located,
and Chris was born shortly after midnight on Nov. 13.
In the recovery room after delivery, she found herself,
ever the nurse, instructing another new mother on what
to do when she thought she was going to be sick.
After about six weeks of maternity leave, Margaret
returned to work as an OR nurse. The couple arranged
their schedules so that she worked while Fred was not in
class, and Fred could keep their new son. “Fred
was a great baby-sitter,” Margaret said.
In 1977, the family moved to Jackson, where Margaret
was an OR nurse at St. Dominic’s and Fred was
building superintendent with developer Fred Craig; the
project was the Eastbrooke Condominiums. On his own
time, Fred designed homes for individuals.
“He had his drawing table set up in our spare
room,” Margaret said.
Back in Greenwood, where the couple’s parents
still lived, Dr. Dick Meek had started a construction
project, and Fred heard he needed someone to oversee the
work. The men talked and agreed Fred was perfect for
the job, and the young family was on its way back home.
Together Fred and Dick Meek established the Belmont
Construction Co. in Greenwood, named, Margaret said, for
Belmont Park in New York, where the Belmont Stakes, the
third jewel in horse racing’s annual Triple
Crown, is run. The partnership ended in the 1980s.
After a bout with meningitis, when she was unable to
work for about two months, nursing at Greenwood Leflore
Hospital kept Margaret busy.
“The hospital went from four operating rooms to
a large surgical suite while I was there,”
Margaret said. “They made tremendous
progress.” She left the hospital in 1993 so she
could spend more time with Fred. Viking was taking off,
and arranging to take time from nursing to travel with
her husband was getting increasingly difficult.
“Even now, sometimes I’ll dream I’ve
gone back to nursing,” Margaret said, and
she’ll wake up in a panic. “No, my license
is inactive,” she’ll think —
“I’m not supposed to be doing this!”
The Viking legend
By now, practically everyone has heard how Viking
Range Corp. got started — that Margaret wanted an
“institutional-looking” stove like the
ancient Chambers model that her mother had gotten from
her grandmother and that was no longer being
manufactured. When they couldn’t find anything
like it, Fred designed a prototype, and poof! Viking was
born.
It wasn’t quite that easy, Margaret said.
As a fourth-generation contractor and designer, Fred
wanted to design “something different” for
the house they were building in 1980, she said, but his
options seemed limited. He asked Margaret what kind of
stove she wanted for their new kitchen, and she told him
one like the Chambers that had been in her family.
They could find nothing even similar. “I settled
for a Jenn-Air,” said Margaret.
It perplexed Fred that no one made the kind of range
he and Margaret were looking for. The closest thing was
a true commercial appliance. However, Margaret
explained, using one of those in a residential kitchen
required extra insulation because of the intense heat,
reinforced flooring to support the extra weight, a
dedicated sprinkler system and standing pilots –
and if you could swing all that, your homeowners
insurance would be voided because of the increased fire
risk.
Fred asked KitchenAid in Oxford if they’d be
willing to help. "They thought we were crazy. They
said, ’Why would we want to do that? There’s
no money in it,"’ Margaret said, referring
to the commercial-look trend. "Well, now, of
course, every (appliance manufacturer) is doing
it."
As Fred worked on his designs and searched for
investors, Margaret took on extra hours at Greenwood
Leflore Hospital to help with their living expenses.
Fred found a manufacturer in Los Angeles that was
willing to build his prototype, and when it was ready,
he and Margaret flew out to see it.
"We couldn’t afford my plane ticket,"
she said. "Mama bought it for me."
The Carls were pleased with the design, but the
company said it would not be able to manufacture the
product for distribution. Fred got on the phone
immediately and found a manufacturer across Los Angeles
that could handle the work. Fred and Margaret rented a
U-Haul trailer and transported the 845-pound range
across town.
The company started manufacturing Viking ranges in
December 1986; the first one shipped from Gardena,
Calif., in 1987.
"It took some time to catch on," Margaret
said. But once it did, the commercial look for
residential kitchens exploded, changing forever how
kitchens are designed. All the major appliance
manufacturers now have followed Viking’s lead.
Setting up corporate headquarters in Greenwood was not
a difficult decision for Fred; he’d always loved
it here and wanted to do good for his hometown, Margaret
said.
Herself a Viking employee, helping with the
hospitality division, Margaret said, "We have a
great town and a great place to live. I do believe it
will continue to get even better."
Her heart is full with respect and love for the people
who make Viking successful. "I appreciate all of
the wonderful people we have working at Viking."
she said. "I know that no matter what Freddie has
done or continues to do, it wouldn’t be anything
without all of the people who make it what it is."
Did Fred know what Viking would become? Did he
actually envision the kind of success Viking has
produced?
Margaret laughed. "He had no idea," she said
"He never dreamed it would be this big. We even
had a real back-up plan. If this didn’t work out,
we were going to move to Frisco, Colo., so we could ski
and Fred could build houses."
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