OFFICIAL 2007 VIKING DESIGNERS OF DISTINCTION EVENT RULES -

NO PURCHASE IS NECESSARY.

SPONSOR: The 2007 Viking Designers of Distinction event (the “Event”) is sponsored by Viking Range Corporation (referred to in these Official Rules as the “Sponsor”).

ELIGIBILITY: The Event is offered only in the United States of America to legal residents thereof, 18 years of age or older, who are engaged in the business of designing residential kitchens which utilize Viking appliances, except for employees (and the immediate families and members of the same household of such employees) of the Sponsor and the Sponsor’s subsidiaries, who may not enter. Eligible individuals are referred to in these Official Rules as “Designers.” Immediate family is defined as a parent, sibling, a child or a spouse of the employee. Void where prohibited by law. Entries from non-residents of the United States of America are ineligible.

EVENT PERIOD/DEADLINE: The Event begins at 9:00 a.m. Central Time on May 10, 2007 and ends at 5:00 p.m. Central Time on October 31, 2007 (the ldquo;Event Period”). No entries will be received before the start of the Event Period. All entries must be received by the Sponsor by 5:00 p.m. Central Time on October 31, 2007.

HOW TO ENTER: Here are the ways to enter the Event:

1) By Internet – Registration Part of Event: Click here to Register.  Fill in and submit the Event registration form to become eligible to win the Sponsor’s monthly Viking prizes. Designers must correctly, truthfully and fully answer all questions on the registration form in order to be eligible to win any Event prizes. Designers will receive a registration confirmation in connection with their valid registration. Designers may only register once – multiple registrations by the same Designer may result in ineligibility to receive the Event’s prizes at the Sponsor’s discretion. The foregoing registration process is referred to as the “Internet Registration” part of the Event.

2) By Internet – Photo Submission Part of Event: After registering on the Sponsor’s website as provided above, Designers may also submit photo entries to be considered for photo submission prizes. Photographs must be owned and taken by or on behalf of the Designer, must not infringe upon any third party’s intellectual property rights ( e.g., the photo may not have been previously published in a magazine or other copyrighted work in which the Designer did not retain rights of ownership over the photo), and must clearly depict one or more Viking appliances. Submission by a Designer of a photograph constitutes the Designer’s affirmation and warranty to the Sponsor that: (a) the photograph is the Designer’s sole, exclusive and original work and that there exists no adverse claim in and to the photograph by another party; (b) the Designer has not previously sold, transferred or licensed the photograph to any other person, and (c) submission of the photograph to the Sponsor and use by the Sponsor of such photograph does not infringe upon any other party’s intellectual property rights. The submitting Designer promises to indemnify and hold the Sponsor harmless from any claims and damages resulting from any breach of the foregoing warranty. Photographs may only be submitted during the Event Period as e-mail attachments addressed to esignerphotos@vikingrange.com and must be in a JPEG or PDF format no larger than 3MB. Designers must submit any and all photos from the e-mail address previously entered and confirmed during Internet Registration or specify a change of e-mail address in the subject line of the e-mail. Multiple photo entries by the same Designer are permitted. The foregoing photo submission process is referred to as the ldquo;Photo Submission” part of the Event.

No correspondence or contact other than that specified in these Official Rules will be accepted as an entry in the Event. All entry information becomes the property of the Sponsor. Designers retain all ownership rights to their submitted photographs except for the license granted to the Sponsor described below.

HOW THE EVENT WORKS/PRIZES AND PRIZE WINNERS SELECTION:

1) Monthly Internet Registration Prizes: Those Designers who completely satisfy the entry conditions set forth above for the Internet Registration part of the Event will be eligible to win one of the following non-cash prizes: (a) Viking 5 qt. stand mixer (approximate retail value $400.00), (b) Viking blender (approximate retail value $140.00), (c) Viking food processor (approximate retail value $300.00), (d) Viking toaster (approximate retail value $300.00), (e) 7 piece Viking cookware set (approximate retail value $540.00), and (f) 9 piece Viking chef’s cutlery set with maple knife block (approximate retail value $640.00). From such Designers, one or more individuals will be awarded the prize or prizes specified as being awarded on a randomly selected basis on the last day of each month during the Event Period by the Sponsor. Throughout the entire Event Period, some combination of the above described prizes will be awarded to randomly selected Designers with an aggregate – approximate retail value of $2,320.00. Once a Designer has completed the Internet Registration part of the Event, the Designer will be eligible to participate in the drawing that occurs in the month of such Internet Registration and each following month that awards are made during the Event Period. The Sponsor shall announce the winners of the Internet Registration Prizes by e-mailing the winning Designers. The Sponsor reserves the right to announce the identity of each Internet Registration prize winner and the prize awarded to such winner on its website.

2) Quarterly Photo Submission Prizes: Those Designers who satisfy the entry conditions set forth above for the Internet Registration part of the Event and also participate in the Photo Submission part of the Event will be eligible to be selected as a Photo Submission prize winner. Each winning Designer and his or her winning photograph shall be selected by the Sponsor’s personnel based upon the perceived merits of the photograph, including the artistic value of the photograph, the favorable manner in which the photograph portrays the Viking appliance depicted, or such other factors and elements, all as determined by the Sponsor in its sole and absolute discretion. On August 1, 2007, the Sponsor shall select the winning photograph/Designer from photographs submitted on or before such date (other than the photographs submitted by the Designer previously awarded the Photo Submission/Featured Designer Prize) for the October through December, 2007 quarter. Such winning Designer shall be the quarterly “Featured Designer” on the Sponsor’s website during the October through December, 2007 quarterly period. The Sponsor shall announce the winners of the Photo Submission prizes by e-mailing the winning Designers and posting details concerning the winners on the Sponsor’s website.

3) Grand Prize: On November 4, 2007, the Sponsor shall select a single winning photograph/Designer for the Event’s Grand Prize from photographs submitted on or before the end of the Event Period (which may include the photographs submitted by all the Designers previously awarded the Photo Submission/Featured Designer prizes). The criteria used to select the Grand Prize winner shall be the same as those used in selecting the quarterly Photo Submission/Featured Designer prizes. The Grand Prize winner’s photo will be designated the “2007 Viking Featured Designer” and the photo and winner will be featured on the “Trade Professional” portion of the Sponsor’s website during the calendar year 2007. The Grand Prize winner will also receive a free trip to the 2007 Luxury Kitchen and Bath Collection in Miami, Florida held on December 7-9 of 2007 (entry fee to conference for one person to be paid by the Sponsor, round-trip airfare and accommodation for one person for three nights to be paid for and selected by the Sponsor – approximate retail value $1,800.00). During the conference, the Sponsor will host a dinner in the Grand Prize winner’s honor (approximate retail value $200.00). The Grand Prize also includes a second trip for two people to Miami, Florida, including first class round-trip airfare to Miami from the winner’s home town within the United States, a three night stay at a luxury hotel in South Beach, Miami, first class round-trip airfare from Miami, Florida to St. Thomas, United States Virgin Islands, and a three night stay at a luxury hotel in St. Thomas (approximate aggregate retail value $10,000.00). Travel to and from Miami / St. Thomas must be completed by June 30, 2008. The Sponsor shall announce the winner of the Grand Prize by e-mailing the winning Designer and posting details concerning the winner on the Sponsor’s Website.

All drawings will be conducted by the Sponsor at its headquarters in Greenwood, Mississippi. All prize winners will also be notified by certified mail. Within 14 days of the date of the notice by certified mail, each prize winner will be required to execute and return an Affidavit of Eligibility and Liability Release and, where legal, a Publicity Release. Failure to comply with this requirement will cause the prize to be forfeited and awarded to an alternate winner. All prize winners who comply with these Official Rules shall receive such prizes no later than 8 weeks after the end of the Event Period. Except where prohibited by law, acceptance of a prize shall constitute and signify the winner’s consent that the Sponsor may use the winner’s name, likeness, image, voice, photographs, biographical information and address (city and state), and written statements made by the winner about the Event and Sponsor, in all forms of media, in perpetuity, for promotional purposes without payment or consideration.

If a prize notification letter is returned or deemed undeliverable, or if the winner is found to be ineligible or fails to comply with these Official Rules, the Sponsor may determine that the winner has forfeited the prize and an alternate winner of that prize will be selected from eligible Designers for the prize.

ODDS OF WINNING: The odds of winning any prize depends on the number of valid entries received and the number of Designers who qualify by completing the Internet Registration process, as well as the number of Designers who also submit photos in connection with the Photo Submission part of the Event and the quality of the photos submitted.

TRANSFERABILITY/TAXES: All prizes are non-transferable and are not exchangeable for cash; provided, however, that the Sponsor may in its discretion offer to prize winners the option of receiving a cash prize substitute. All prize winners will be solely responsible for all taxes (federal, state and/or local) and any expenses not specified related to acceptance and use of the prize.

CONDITIONS: The Sponsor is not responsible for errors, omissions, interruptions, deletions, defects, delays in operations or transmissions, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone, computer, hardware or software malfunctions of any kind, or inaccurate transmissions of, or failure of the Sponsor to receive entry information on account of human or technical problems in any combination thereof. The Sponsor reserves the right, in its sole discretion, to cancel the Event in its entirety if it becomes technically corrupted or because of non-authorized human intervention. The Event is subject to these Official Rules. By entering, participants (a) agree to these Official Rules, the decisions of the Sponsor, which shall be final and binding in all respects, and waive any right to claim ambiguity in the Event or these Official Rules; (b) release the Sponsor, its directors, officers, employees, divisions, subsidiaries, affiliates, and advertising and promotion agencies, and such entities’ respective directors, officers and employees from any and all liability for any injuries, losses or damages of any kind caused by their participation or resulting from acceptance, possession, use, or misuse of the prizes; and (c) acknowledge that the Sponsor and other released entities and individuals have neither made, nor are in any manner responsible or liable for any warranty, representation, or guarantee, expressed or implied, in fact or in law, relative to the prizes including, but not limited to, their quality, mechanical condition, or fitness, except for any standard limited warranty offered by any manufacturer of the non-cash prizes. The Sponsor may prohibit an entrant from participating in the Event or winning any prize if in its sole discretion it determines that the entrant is attempting to undermine the legitimate operation of the Event by cheating, hacking, deception, or other unfair playing practices or intending to annoy, abuse, threaten or harass any other participants or the Sponsor’s representatives. CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE THE SPONSOR OR SPONSOR’S WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE EVENT MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

USE OF REGISTRATION INFORMATION/PHOTOS: By completing the Event’s Internet Registration forms, the entrant grants the Sponsor the right to use the information provided on the forms, and contact the entrant by email, telephone, mail or fax. By submitting photographs in connection with the Photo Submission part of the Event, each such Designer grants the Sponsor a non-exclusive right to use, reproduce, print, publish, disseminate and publicly display the submitted photograph in connection with the promotion, marketing and sale of the Sponsor’s products. Such license shall be perpetual, worldwide, transferable and royalty-free.

WINNERS LIST/RULES: For a copy of the Official Rules, mail a stamped, self-addressed envelope on or before March 31, 2007 to:

Viking Range Corporation
2006 Viking Designers of Distinction Event Rules
111 Front Street
reenwood, MS 38930

For identification of the prize winners, mail a stamped, self-addressed envelope after January 1, 2007 to:

Viking Range Corporation
2006 Viking Designers of Distinction Event Winners
111 Front Street
Greenwood, MS 38930

Please specify "winners list" or "rules" on the envelope. Only one request per envelope.